I relocated to Southern California a little more than 10 years ago, saying so-long to the snow and frosty cold of the Northeast. Now, I make my home in what I consider one of the best regions to live in the country. Yet, despite my love affair for all that is California, from the cool ocean breezes to the glitter of Hollywood, I find it amusing that when recently given a choice to attend a baseball game, I immediately selected one featuring the Philadelphia Phillies and Los Angeles Dodgers. I grew up with the Phils and to me they represent a part of my life that's cherished as much as mom's pierogi, scrapple and the American flag. They are part of my roots.
The subject of roots came up for me in a recent conversation I had with a wonderful credit union CEO from the San Diego area. This time, the focus was on a credit union's roots. As leaders, our vision is often times set to look forward, to what we can offer members, to what we can become. While there still is, somewhere, maybe an occasional cigar box with money, a majority of today's American credit unions are sophisticated financial centers catering to expanded fields of membership. This is all well and good if credit unions are to serve their members effectively in today's marketplace. But what does this all say about our common roots among other cooperatives?
As a member of the Development Educator class of '06, I was given the privilege of learning and celebrating the significance of our credit union roots. I've come to see the power and influence we can exert when banding together for a cause. I learned about the cooperative movement on the global level and how people's lives are being dramatically improved by credit
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unions in Afghanistan, Palestine and Africa.
Yet, today, I hear about inner-city credit unions heavily dependent on banks and their CRA outreach for survival. Banks? I see hostile takeovers. I see business conducted outside of our industry before giving those within a shot at it. I see no national branding campaign, which would benefit all, but rather the desire to promote one's own individual organization.
Our roots as financial "cooperatives" made us and continue to make us who we are today. In some respect, have we lost sight of them as we have grown and prospered? In the same cooperative spirit, what do you think?
Walter Laskos
Public Relations Director
WesCorp
San Dimas, Calif.
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