PLYMOUTH, Mich. — Small credit unions in Michigan, wary about marketing costs in adopting TV awareness campaigns of the Michigan Credit Union League, will now get a break under a turnkey package in which collateral material can be downloaded online.
"We're not sure many leagues are offering this kind of online service but we hope it's a way small credit unions can save on printing and associated expenses as they customize our advocacy ads," said a league spokeswoman.
The turnkey deal in which CUs will pay for branded posters, tent cards and direct mail pieces, could start this week with announcements on the league Web site, she said
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The collateral material can be used for the next series of TV awareness ads to debut Sept. 14 and which follow the April series that focused on CU value, rates and the overall "Credit Unions Moving Michigan Forward" message.
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