X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Get the word out about credit unions. Anyone who reads this column has heard me sing this tune time and time again, and time and time again I am amazed by the lack of a national effort. However, I am excited to see the strides states are taking to brand themselves such as in California, Colorado and Washington to name a few.

The latest state striving to increase consumer awareness, and that’s exactly what good branding does, is Pennsylvania led by the Pennsylvania Credit Union Association. It has launched an 18-month, $2.25 million statewide campaign that focuses primarily on television, supported by radio and some Web advertising. Looking deeper at this program really provides an interesting look at how to do a branding campaign, and answers the question I always get on this topic: How can credit unions get a national branding campaign going?

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

 

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times
Live Chat

Copyright © 2022 ALM Media Properties, LLC. All Rights Reserved.