ROSEMEAD, Calif. -- E1 Financial Credit Union is hoping Rosemead Wal-Mart shoppers appreciate the convenience of its latest in-store branch here.

"E1 Financial wants to enhance our service and convenience for both our existing and new members," said E1 Financial CU President/CEO Lynn Bowers.

Bowers adds that E1 Financial's branch office, located inside Wal-Mart will offer new and existing members easy access to financial services plus extended hours six days a week.

"Convenience is an important reason people give for choosing their financial institution, and offering an in-store branch is another way both E1 Financial and Wal-Mart can provide convenient 'one-stop' shopping service," said Bowers.

Providing in-store financial service is one of the ways E1 Financial plans to accomplish its goal of becoming more things to more people in the communities they serve.

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