SAN FRANCISCO — A growing number of small business owners are showing consumers they care about the environment by going green.
A recent Wells Fargo/Gallup Small Business Index reveals that two-thirds of small business owners surveyed say they would be willing to pay more for goods and services to run their business if they knew they were environmentally friendly.
While a large number of small business owners say they're willing to pay more for environmentally-friendly goods and services, the jury is out on whether their customers would be as agreeable in sharing the added costs. Some 43% of all small business owners surveyed believe their customers would be willing to pay more for environmentally-friendly goods and services, while 49% did not think their customers would be willing to pay more.
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In addition, some 78% of small business owners surveyed favor spending government money to develop alternate sources of fuel for automobiles. Other favored proposals include spending more government money on developing solar and wind power (76%) and setting higher emissions and pollution standards for business and industry (75%).
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