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MORENO VALLEY, Calif. — It’s been nearly a decade since Visterra Credit Union changed to a community charter, but the switch proved to be “confusing” to many and ultimately, didn’t provide the “lift” the financial institution expected would come.

Still, the $450 million credit union has evolved in a number of ways to grow its membership and presence in the hotly competitive marketplace that is Riverside County and other surrounding counties in Southern California. Charlie Hale, vice president of marketing, was heavily involved in Visterra’s conversion to a community charter in December 1998. Originally chartered in 1953 as March Air Force Base Credit Union to serve mostly the military and their families, the name was later changed to March Federal Credit Union and then to just March Community Credit Union. That move opened up membership to Western Riverside County.

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