WILMINGTON, Del. — Online shoppers tend to be online bankers who pay
bills online and value security when doing all this e-commerce activity, according
to a new survey.
MODASolutions, a provider of e-payment solutions that connect merchants with credit unions and banks, commissioned the survey of 1,077 e-commerce shoppers more than 20 years old.
It found that 80% of the respondents say "a safe and secure online payment option" was the most important factor in their online shopping, and that 76% were interested in using such a channel to pay for online purchases through their online bank accounts.
The March survey also found that the average amount that online bankers spent on online shopping in the past six months was $1,060, while heavy bill payers spent $1,423 during the same period.
The survey also found that an estimated 50% of the U.S. online buyer population made at least one online bill payment in the past six months at their primary financial institution or bill pay portal.
"Consumers are now more comfortable and tech savvy enough to shop online in addition to paying bills and transferring funds," says Jim Okamura, the senior partner with J.C. Williams Group who conducted the survey.
"And as more consumers regularly engage in both online banking and e-commerce we expect this intersection to continue growing, with profitable results," Okamura says.