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ORLANDO, Fla. — Dr. Kevin Freiberg challenged the credit union industry in a keynote speech here at the Florida Convention & Exposition to do something radically different to bust out of the doldrums of growth. Freiberg, author of Nuts! Southwest Airlines Crazy Recipe for Business and Personal Success, (co-authored with his wife, Jackie Freiberg) has a doctorate in educational leadership but is far from the musty Ivory Tower when it comes to offering advice.

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