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ORLANDO, Fla. — Dr. Kevin Freiberg challenged the credit union industry in a keynote speech here at the Florida Convention & Exposition to do something radically different to bust out of the doldrums of growth. Freiberg, author of Nuts! Southwest Airlines Crazy Recipe for Business and Personal Success, (co-authored with his wife, Jackie Freiberg) has a doctorate in educational leadership but is far from the musty Ivory Tower when it comes to offering advice.

He loves credit unions and what they do, he said, so it troubles him to see them not be in the forefront of the financial services industry. “Ask yourself what you would do at your credit union if you were brave? If you were unafraid of failing?” he said.

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