WASHINGTON — The Cooperative Communicators Association has presented CUNA President/CEO Dan Mica with the CEO Outstanding Communicator Award.
"Dan Mica has been a visible and effective voice for credit unions and cooperatives in the national media and on Capitol Hill," CCA President Chuck Lay said. "Under his leadership, CUNA has put in place a series of innovative programs that have taken communications to a new and higher level."
The award recognizes CEOs who provide leadership in integrating communication into the cooperative's planning and management process, support the cooperative's communications programs, and exhibit outstanding personal communications skills. In bestowing the award, CCA noted many of CUNA's communications' achievements, including the Little Guy effort to "change the conversation" on Capitol Hill. The campaign involves innovative messaging, guerilla marketing techniques, social media such as YouTube, traditional advertising and direct communication with lawmakers.
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