WASHINGTON -- Look out for the Little Guy because you ain't seennothing yet.

CUNA has pushed its credit union service to the Little Guycampaign on Capitol Hill with life-size cut outs to pose forpictures, cartoon ads in targeted newspapers, an online movie, andtag board Little Guy handouts highlighting the credit uniondifference. Now, after just a few months of introduction, CUNA isrevamping its lookoutforthelittleguy.org Web site.

"What we decided to do is put a lot more emphasis on the Website," CUNA Vice President of Communications and Media Outreach PatKeefe said. He said CUNA feels it has been pretty successful inbuilding LG's visibility with the leagues--apparently in Floridathey felt comfortable enough with LG to "Floridize" him with a loudHawaiian shirt--and on the Hill. Now it is time to drive morepeople to the site in CUNA's push to "change the conversation" onCapitol Hill.

As LG and the site are particularly targeted toward Gen X and YHill staffers, the concept of the site is to be less formal andstill provide useful information about credit unions and bankswhile driving home key points. "With all the blah blah blah frombanks, we realized the straight-up facts about the differencesbetween banks and credit unions are getting lost," www.lookoutforthelittleguy.orgreads.

The new homepage will feature a link to the Bankometer, Keefeexplained, which "will be a place where anyone can go and find outwhat the banks are up to with regard to credit unions." Forexample, when the banking trades send a letter to Congress oncredit unions, CUNA will post it along with a letter point by pointtearing down the bankers' arguments. A "truth squad," Keefesaid.
There will also be a "People vs. Profit" quiz, sort of tongue incheek questions about banks--CUNA is still trying to figure out howto grade them if test takers are interested.

Fun photo ops with LG and members of Congress and others willalso be posted there as they continue to roll in to CUNA from theleagues and credit unions, as well as the cartoon ads CUNA has run.Be on the "look out" for more.
While these items might draw young people to the Web site, whichwill be linked to CUNA's, it also will provide serious informationon the credit union difference. A bright red "Hot Topic" buttonwill appear in the middle, initially to include informationregarding CURIA--the Credit Union Regulatory Improvements Act (H.R.1537). "The whole object is to put this in front of Congress andtheir staffs," Keefe said.

Additionally, "The Good Word" will be a section to share creditunion success and feel-good stories with visitors.