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Altura CU Finds Time is Right for Homegrown MRM

RIVERSIDE, Calif. -- For Altura Credit Union, effective member relationship management (MRM) technology is all a matter of timing.

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RIVERSIDE, Calif. — For Altura Credit Union, effective member relationship management (MRM) technology is all a matter of timing.

The $900 million CU built its own MRM system after deciding that systems offered commercially were too complex and all too often went unused by the front-line staff.

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