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LAS VEGAS — The National Credit Union Foundation will hold a special “Thought Leader” session entitled Untapped: Creating Value in Underserved Markets during CUNA’s America’s Credit Union Conference and Expo.

The June 5 session, led by author of the book by the same name, John Weiser, promises to reveal opportunities to attract new members and new revenue from underserved markets that will benefit both credit unions and their communities. It will also help launch NCUF’s new educational program, the Social Impact Management Institute.

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