SAVANNAH, Ga. — When they walk through a credit union's doors for the first time, how do potential members really feel–welcomed, disengaged, uninformed and unsatisfied?
In a format resembling the A&E television show "Actors Studio," representatives from Deluxe Financial Services at Georgia Credit Union Affiliates' annual convention shared findings from research gathered on the new member experience. The company found that 30% will leave within the first year and half of that will leave within the first 90 days. Dissatisfaction and having the sense that they weren't cared about were the main reasons for leaving.
"People want employees that are knowledgeable and can explain benefits and features," said Stan Morrison with Deluxe. "It can be done through better training."
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