PASADENA, Calif. — Searching for a way to attract Generation Y members? FSCC CEO Sarah Canepa Bang is hoping her participating credit unions will use ATMs located in 7-Elevens as a selling point.
Bang said that within the next couple of months, 1,700 ATMs located at 7-Eleven convenience stores nationwide will have the capacity to conduct complex transactions, and 400 more should go online shortly there after.
During a question and answer session regarding untapped markets, the CEO suggested to WesCorp Future Forum attendees that 7-Eleven could be utilized as a distribution channel for potential members.
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"If you look at the demographics of 7-Eleven users, you'll find they're made up of some of our most desirable target markets. We're hoping credit unions will use 7-Eleven to reach not only the underserved, but the youth market, too," Bang said.
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