SAVANNAH, Ga. — How do potential members tend to feel when they walk through a credit union's doors for the first time–welcomed, disengaged, uninformed and unsatisfied?

In a format resembling the A&E television show "Actors Studio," representatives from Deluxe Corporation at Georgia Credit Union Affiliates'annual convention today shared findings from research gathered on the new member experience. The company found that 30% will leave within the first year and half of that will leave within the first 90 days. Dissatisfaction and having the sense that they weren't cared about were the main reasons for leaving.

"People want employees that are knowledgeable and can explain benefits and features," said Stan Morrison with Deluxe. "It can be done through better training."

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.