RIVERWOODS, Ill. — A new survey from the Discover Card has found that gift cards have surpassed crystal and china as traditional wedding presents. The card brand released the survey at the beginning of a time of year popular for weddings and said the survey had been conducted by phone with a sample of 1,000 adults in mid-February of this year.
The survey also found that the average cost of participating in a wedding party is higher for men ($1,009) than for women ($963).
"Wedding season is a busy time of the year for consumers and those in the wedding typically spend about $1,000 to support their friends and family as they celebrate their big day," said Margo Georgiadis, chief marketing officer of Discover Financial Services. "Whether you're a groomsman, bridesmaid or guest, we hope that the Discover Card Wedding Shopping Survey helps consumers plan ahead for expenses and gifts that newlyweds want most."
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The top-three gifts that guests prefer to give are money (39%), gift cards (23%) and home goods such as bedding, towels and kitchen accessories (15%). Likewise, the top-three gifts newlyweds would like to receive are the same: money (50%), gift cards (23%) and home goods (11%).
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