WESTBROOK, Maine -- A newly-revamped TV ad campaign launchedlast month by the Maine Credit Union League now has new urgency forCU advocacy "considering the competition we're facing from Internetproviders and outsiders like insurance firms," the head of theleague's ad committee said Monday.
"We're very excited about our ads which seek to show the publicthat credit unions are a better option for financial services thanING or any of the others," explained Gail Richardson, chairman ofthe league's Statewide Advertising Committee and president/CEO ofMidcoast Credit Union, Bath.
Richardson was referring to the growth of ING Direct, the onlinefirm which provides an array of CD, savings and loan products.
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