WESTBROOK, Maine -- A newly-revamped TV ad campaign launchedlast month by the Maine Credit Union League now has new urgency forCU advocacy "considering the competition we're facing from Internetproviders and outsiders like insurance firms," the head of theleague's ad committee said Monday.


"We're very excited about our ads which seek to show the publicthat credit unions are a better option for financial services thanING or any of the others," explained Gail Richardson, chairman ofthe league's Statewide Advertising Committee and president/CEO ofMidcoast Credit Union, Bath.


Richardson was referring to the growth of ING Direct, the onlinefirm which provides an array of CD, savings and loan products.


Up to this year, co-op ads in Maine have been placed on a morelimited, routine basis, but with new funding "we're able to get ourservice message out more frequently and more consistent" both thisspring and again in the fall, said Richardson. The harder-edgebranding becomes all the more important as Maine CUs cope with newcompetitors in the market like ING and a group of insurance outletsoffering financial services, she said.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.