NEW YORK — Voice Pay, a new product promises to ease cardholder frustration when accessing their card accounts by identifying callers by their voice patterns, a technology called voice biometrics.
Chief Executive Officer of Voice Pay, Nick Ogden, believes that the use of voice biometric technology will improve security and consumer confidence making it far safer for shoppers to buy goods and services. "Using Voice Pay is secure, quick and easy. No special software or hardware is required–just access to a phone," he says.
"Consumers complete a short, one-time only enrollment process during which a few spoken words are used to generate a unique biometric voiceprint. Subsequently whenever a purchase is made, the user voice verifies the transaction over the phone or Internet," Ogden adds. "No special software or hardware is required."
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When shopping on the Internet, the system also provides anti-phishing protection, the company said.
"Security of personal data and credit card fraud remains at the forefront of people's minds. Voice Pay hands power and control of the transaction to the consumer, who for the first time can digitally sign every transaction using their voice and benefit from a guarantee," Ogden added.
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