CINCINNATI — Since rolling out its revamped brand, DEI has taken the next step to renovate its headquarters.
The new logo will be incorporated into the exterior stone facade and backlit to glow at night. In addition, a striking three-dimensional mobile of the design/build firm's signature "swirl" element of the logo will be found in the lobby.
The interior scheme will also be based on the branding color palette with each department designed around a specific color.
"This renovation goes beyond just typical paint and carpet," said DEI Marketing Manager Tami Linton. "This will transform our main office into a showroom of creativity–allowing clients to see different brands of furniture, retail fixtures and graphic displays."
Since last April the firm has been working with strategic marketing communications agency Willow Creative Group to breathe new life into its brand. Earlier this year DEI rolled out a new brand and tagline "Design. Build. Grow" that captures the design/build firm's mission and spirit.
The DEI headquarters renovation is slated to be completed later this year.
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