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RANCHO CUCAMONGA, Calif. — Credit unions are pricing their auto loans too low, and may be missing out on an opportunity to earn interest income in a tough yield environment.

That was the most surprising statistic uncovered by CUDL’s 2007 Business Intelligence Report, said CUDL Executive Vice President Jerry Neemann. The new report, which CUDL intends to produce annually, was complied from data collected by the CUSO from member credit unions and third-party sources like Experian and J.D. Power and Associates. “The one piece that stuck out to me was the rate differential between credit unions and captive and bank sources. Credit unions talk about how difficult it is with the yields being the way they are, but when you look at national averages, it appears that credit unions are leaving some rate opportunities on the table,” Neemann said.

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