ARLINGTON, Va. — NAFCU Services Corporation, NAFCU's preferred partner program has named a card consultant firm to the program for the first time. Alliance Financial Services LLC provides consulting, advisory and brokerage services to payment card issuers, and specializes in helping credit unions maximize the value that they have in their credit and debit card businesses, NAFCU said.
"Credit unions are being challenged to run their operations more efficiently, and to maximize potential revenue growth from all sources," said David Frankil, president of NAFCU Services. "Card programs represent both a major opportunity for growth and a focus for operational improvements. Alliance has over 20 years of experience working with credit unions on both fronts."
"Alliance Financial Services specializes in card portfolio evaluation and assessment," noted Jerry Coyne, COO of Alliance Financial. "Our industry knowledge, proprietary modeling capabilities and unbiased approach provide our clients with valuable insight to help them make informed decisions on their credit and debit card programs."
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