TAMPA, Fla. — In late 2004, Bay Gulf Credit Union stumbled on a market that has helped the financial institution connect with a tight-knit, fiercely loyal group: motorcycle riders.

The $211 million credit union, along with the Tampa Chapter of Credit Unions, started the Credit Union Cruise for Kids, which raises funds to benefit All Children’s Hospital in St. Petersburg, Fla. Since the fundraiser’s launch in 2004, $73,000 has been given to the hospital and other organizations that help children. The money is still being counted from the recent Cruise for Kids event, which took place March 18.

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