LARGO, Fla. — The $21 million Gulf Shores Credit Union has merged with the over $500 million Achieva Credit Union to create a $560 million institution serving 66,000 members. The CU will continue under the Achieva name.

The merger brings greater convenience, expanded services, and more competitive rates to its membership, said the former Gulf Shores CU. Gulf Shores' two branches in Clearwater and New Port Richey are now operating as Achieva branches, and the transition has been seamless for the credit union's employees and members, the CU added.

"We are pleased that the board of directors and members of Gulf Shores Credit Union have elected to partner with Achieva Credit Union," said Wendell Brooks, president/CEO of Achieva. "We look forward to carrying on the tradition of personal service that has long been a hallmark at Gulf Shores, and we are eager for the new service opportunities the merger presents."

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Achieva Credit Union is celebrating its 70th anniversary in 2007. It was founded in 1937 as Pinellas County Teachers Credit Union, but changed its name in 2004 to reflect an expanded field of membership. Achieva Credit Union is now open to anyone living or working in Pinellas, Pasco, and Hernando Counties.

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