Thank you for sharing!

Your article was successfully shared with the contacts you provided.

MONTPELIER, Vt. — Vermont State Employees Credit Union is hoping a new name will not only attract younger members, but quell confusion on who is really eligible to join. The $349 million CU has set its sights on changing its name to Veristate Credit Union. Members will vote on the new name March 26. Discussion on the name change began at VSECU’s annual meeting in March 2006. The CU conducted extensive research and gathered suggested names submitted by members. More than 30 names were considered before a naming committee selected Veristate. According to the CU, “Veri” is a combination of “Verde,” which is Spanish for green and represents the state of Vermont, and “Verity,” which means truth or truthful. The word “State” was added as a tribute to the CU’s founders. The CU said it is hoping to woo more members in the 25-35 age bracket. The average age of a VSECU member is 45. In 2006, 79% of new members came from communities compared to 5.5% who were new state employees. VSECU said it anticipates that it will cost approximately $220,000 spread over a three-year period to change signage and letterhead. If approved, the Veristate Credit Union name would become effective July 1. Founded in 1947, the CU serves more than 42,000 members.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times
Live Chat

Copyright © 2022 ALM Media Properties, LLC. All Rights Reserved.