SEATTLE — Credit unions found a spot, so to speak, on the Academy Awards "Red Carpet" TV telecast Feb. 25 when the first "Discover Credit Unions" co-op TV ad appeared during the pre-awards show on the local ABC affiliate.
"We're still awaiting the numbers but the two 30-second ads we ran looked just great and we're getting great feedback, particularly from young women, the target audience," said Kristina Walters Juma, vice president of marketing and business development for Washington State Employees Federal Credit Union of Olympia.
One of the co-op ads appeared during the Red Carpet show and the other ran in the middle of the telecast, said Walters Juma, whose CU is one of 20 Washington and Alaska CUs that funded the overhauled CU awareness campaign.
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