WATERBURY, Conn. — As school children were lining up to take buses home from Frisbie Elementary School in Wolcott, Waterbury CT Teachers Federal Credit Union's Vice President of Marketing Libby D'Orso was ready to begin the process of filming a new television commercial for the credit union.
D'Orso arrived at the school complete with staff from her advertising agency and production personnel, including camera, lighting and sound crews, production assistants, and a makeup artist, plus two professional actors, a school principal and eight teacher "extras."
D'Orso thought, what better way to promote the products and services of the credit union than to use actual members in the commercial? And the teachers were glad to oblige.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
