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Marketing Has Become Crucial Area in Credit Union Spending

Due to the expansion of members' use of Internet banking, bill pay and check card channels over the past few years, and the continuation of increased competition for members' loan, savings and investment business--from both traditional and nontraditional providers--credit unions are allocating greater amounts of budgetary funds to their marketing...

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Due to the expansion of members’ use of Internet banking, bill pay and check card channels over the past few years, and the continuation of increased competition for members’ loan, savings and investment business–from both traditional and nontraditional providers–credit unions are allocating greater amounts of budgetary funds to their marketing function.

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