NORTH HIGHLANDS, Calif. — SAFE Credit Union has been doing indirect lending for 14 years and like many credit union indirect lenders, it realized early on that members that are signed up at the local auto dealer are not typical members.
Members that come from the indirect channel are typically a single-service household where the service is that auto loan. They may have a $5 minimum share account to establish membership, but these aren't exactly members that call the credit union their primary financial institution.
The $1.2 billion SAFE had experienced difficulty transitioning single-service members obtained through Credit Union Direct Lending into multiple account relationships. Its previous attempts to cross-sell additional accounts through direct mail programs produced limited success. In an effort to create a stronger relationship with these members, SAFE recently deployed an indirect loan cross-selling solution from Better Branches, a CUSO specializing in front- and back-office workflow solutions, and outbound sales provider SegmentOne.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
