Many people reading this column at CUNA's GAC have already seen the Little Guy. He's all over the place and quite a friendly fellow.

I applaud CUNA. I think they hit a home run with the Little Guy. Why? He's eye catching, different and a cartoon! What better vehicle to carry a message to Capitol Hill than a make-believe character. Heck, a lot of what goes on in D.C. can certainly pass for make-believe.

CUNA launched the Little Guy to combat a growing sentiment among lawmakers that credit unions are great, but "hey, watch out for those big ones, let's not have them grow too big."

Continue Reading for Free

Register and gain access to:

  • Breaking credit union news and analysis, on-site and via our newsletters and custom alerts.
  • Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders.
  • Educational webcasts, white papers, and ebooks from industry thought leaders.
  • Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com.
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.