ATLANTA — Pattern recognition technology is usually associated with security tools, but Harland Financial Solutions is using the idea to detect when a consumer might be a good candidate for cross selling. Atlanta-based HFS is partnering with Synapse Technology to offer the SynapseEBM Pattern Evaluator Engine as part of its business intelligence/CRM offerings. The SynapseEBM Pattern tool tracks activity and generates alerts when a customer or member is a likely candidate for follow up through various channels. HFS software will then match that with a marketing or retention message.

“Our pattern recognition and trigger technology detects thousands of leads each day on millions of transactions for many regional banks today,” said Mike Berry, senior vice president of financial services for Synapse Technology in Charlotte, N.C. “Harland Financial Solutions has the other business intelligence and channel delivery components to bring this capability to a much broader market.”