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ATLANTA — Pattern recognition technology is usually associated with security tools, but Harland Financial Solutions is using the idea to detect when a consumer might be a good candidate for cross selling. Atlanta-based HFS is partnering with Synapse Technology to offer the SynapseEBM Pattern Evaluator Engine as part of its business intelligence/CRM offerings. The SynapseEBM Pattern tool tracks activity and generates alerts when a customer or member is a likely candidate for follow up through various channels. HFS software will then match that with a marketing or retention message.

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