Thank you for sharing!

Your article was successfully shared with the contacts you provided.

ATLANTA — Pattern recognition technology is usually associated with security tools, but Harland Financial Solutions is using the idea to detect when a consumer might be a good candidate for cross selling. Atlanta-based HFS is partnering with Synapse Technology to offer the SynapseEBM Pattern Evaluator Engine as part of its business intelligence/CRM offerings. The SynapseEBM Pattern tool tracks activity and generates alerts when a customer or member is a likely candidate for follow up through various channels. HFS software will then match that with a marketing or retention message.

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2019 ALM Media Properties, LLC. All Rights Reserved.