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PASADENA, Calif. — It is a whole new day for Wescom Credit Union members and potential members.

The credit union recently launched a new advertising campaign with the message “It’s a New Day for Banking” to spread the buzz about its new Sunday hours, which began in January. Slated to run in Los Angeles, San Diego and Santa Barbara, the “New Day” promotion is designed to not only raise awareness of Wescom’s expanded hours, but also showcase the credit union difference and encourage area residents to become a member. “We want to differentiate Wescom from the banks and communicate the message that we’re a different kind of financial institution,” said Brian Siegel, vice president of advertising and public relations for Wescom CU. “Besides our commitment to service, Sunday hours are one of the things that sets us apart in our market. The New Day for Banking slogan promotes our expanded hours, but also reinforces the idea that we’re doing something different.”

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