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In a move that might have piqued enough curiosity for people to ask “what the heck is this,” CUNA had posted six four-foot-high “Little Guy” stand up cut outs around Capitol Hill as well for people to have their pictures taken with. More than 200 did, certainly capturing many Hill staffers along with the tourists; Congressman Bill Pascrell (D-N.J.) even struck a pose with The Little Guy. The photos could be viewed at www.lookoutforthelittleguy.org, which also strategically includes a comparison of banks and credit unions. Still, on the scene, there was no mention of credit unions unless someone asked.

The third element of this campaign were ads running that week plus two subsequent weeks in Washington, D.C. papers The Hill, Roll Call, and Congressional Daily that looked more like comic strips than your typical interest group advertisement. It featured an angry banker asking a member of Congress when credit unions will have to start returning their “profits” to the communities like banks do via the Community Reinvestment Act. At the same time the lawmaker is eyeing signs at the credit union next to him offering low- and no-cost services as well as being volunteer run and member owned. The Little Guy is tucked in a car driving past the credit union smiling. The Web site–www.lookoutforthelittleguy.org–was printed below the comic strip, tying everything together for those who had encountered The Little Guy earlier in the day.

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