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Questions Every CEO Should Ask About Their Card Program

Many credit unions have underperforming credit card programs, which often lead to discussions about selling their portfolio. In many cases credit unions can increase the value of their portfolio without having to sell.

By Staff Writer | Updated on February 06, 2007

Many credit unions have underperforming credit card programs, which often lead to discussions about selling their portfolio. In many cases credit unions can increase the value of their portfolio without having to sell.

Before you discount the viability of your credit card program, I encourage you to ask yourself five important questions about your portfolio, then explore changes you can make to improve its profitability.

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