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Members Group Finds Strong Success With Gift Cards in 2006

The Members Group, the card processing firm jointly owned by the Iowa Credit Union League and Iowa Corporate, has reported a very strong holiday season with its new gift card offerings.

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DES MOINES, Iowa — The Members Group, the card processing firm jointly owned by the Iowa Credit Union League and Iowa Corporate, has reported a very strong holiday season with its new gift card offerings.

“We are encouraged by the continued consumer acceptance of gift cards,” said Jeff Russell, vice president, strategic development and CIO. “While there have been reports that might suggest otherwise, our clients saw very enthusiastic members who embraced the versatility of the ATIRA gift card. Walk-in traffic was strong, and an increasing number of businesses saw this as a viable alternative to the traditional paper gift certificate.”

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