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Setting aside enough money for an advertising budget is always a challenge, especially when a comprehensive campaign is much more than what it used to be. Aside from traditional marcom materials, we now live in the age of YouTube, Bluetooth technology and iPods. The emergence of new technology is a vital (and extremely cost effective) addition to a traditional campaign that not only increases your reach to members, but also keeps you and your marketing team up to date on marketing methods available in this new age of technology. And, when integrated strategically, will provide you with a 360-degree marketing campaign, one that engages your audience and feels more relevant and personal to them because it plays a critical role in the experience.

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