BASKING RIDGE, N.J. — The Credit Union Mortgage AllianceNetwork, is standing behind the New Jersey Credit Union League'scredit union awareness advertising campaign by making adonation.
“By helping to fund this dynamic initiative, our donationallowed us to proactively support the credit union cause in NewJersey,” said Leo O'Donnell, assistant vice president, credit unionrelations, CUMAnet. “As a CUSO owned and operated solely by creditunions, NJCUL's campaign was a superb opportunity for us to furtherour ongoing commitment to the credit union philosophy.”
The campaign features “Bob, the Credit Union Guy” in a brandingeffort with the slogan “New Jersey's Credit Unions: The DifferenceYOU!,” which debuted in October of 2006. The campaign is licensedfrom the Utah League of Credit Unions.
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