BASKING RIDGE, N.J. — The Credit Union Mortgage AllianceNetwork, is standing behind the New Jersey Credit Union League'scredit union awareness advertising campaign by making adonation.

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“By helping to fund this dynamic initiative, our donationallowed us to proactively support the credit union cause in NewJersey,” said Leo O'Donnell, assistant vice president, credit unionrelations, CUMAnet. “As a CUSO owned and operated solely by creditunions, NJCUL's campaign was a superb opportunity for us to furtherour ongoing commitment to the credit union philosophy.”

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The campaign features “Bob, the Credit Union Guy” in a brandingeffort with the slogan “New Jersey's Credit Unions: The DifferenceYOU!,” which debuted in October of 2006. The campaign is licensedfrom the Utah League of Credit Unions.

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A humorous and engaging character with which New Jersey creditunion members and prospects can relate, Bob touts the credit uniondifference by focusing on credit union benefits, the fact that theyare member owned and their commitment to the local community.

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NJCUL has earmarked more than $100,000 for the cooperative'sinitiatives in New Jersey. The advertising cooperative is askingNew Jersey's CUs to contribute the balance of funding based ontheir asset size.

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According to NJCUL Director of Marketing and CommunicationsSharon Dilling, “CUMAnet's support of the campaign is a wonderfulendorsement and illustrates just one of the ways in which ourindustry can come together to benefit the CUs and the public theyserve.”

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