Despite traditionally focusing on the retail member side of their business, credit unions are beginning to realize that opportunities abound in the area of member business services. Small businesses represent the overwhelming majority of businesses in the U.S. and members typically bring with them higher deposit amounts, larger loan volumes and more wallet share, in turn generating increased member satisfaction, reduced attrition and increased bottom-line profits through fee based revenue.

Growing their member business base brings with it new challenges however, leading to apprehension and uncertainty from credit unions considering the move. It is therefore important for credit unions to be equipped with a good understanding of the technology solutions and best practices to allow them to seamlessly transition to member business services. Since credit unions are not banks they need to approach dealing with member business services in a different way.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

Already have an account?


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2022 ALM Global, LLC. All Rights Reserved.