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The primary New Year’s resolution for credit unions and the collective industry as a whole should be to get the word out about credit unions–brand these terrific institutions so consumers will understand what a credit union is and begin to turn to them in 2007 to improve their financial lives.

Anyone who reads this column with any regularity knows that I believe branding credit unions is one of the most important things to do for the survival of credit unions. People disagree on how to do it. I think a national effort is necessary, but that effort must be complemented by regional and local efforts by individual credit unions.

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