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ELIZABETH, N.J. — From the Oregon coast to Atlantic City, the credit union message of awareness, advocacy and membership underwent a large-scale tune up in 2006 conveyed by characters as diverse as Bob the Credit Union Guy or those BizKid$ from Junior Achievement. Leading the yearlong drive to test new and creative approaches to credit union branding were some 20 state leagues joined by CUNA, all of which put more funding into radio, TV and billboard messaging.

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