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LAS VEGAS — Refining its message of credit union awareness and education with links to CU membership, the California/Nevada Credit Union Leagues have given the go ahead for a third year of advocacy advertising on radio stations, in newspapers and on the Internet.

Adoption of a new ad campaign, part of a $6.2 million comprehensive advocacy package with the ads slated to start in 27 markets in late January or February, came during the closing business session of the leagues’ recent annual convention.


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