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SAN FRANCISCO and PURCHASE, N.Y. — Visa and MasterCard, the two biggest credit card brands, rolled out their holiday sweepstakes promotional campaigns on Nov. 6 and both are taking care to dangle lots of cash in front of shoppers.

MasterCard will award one of its cardholders $350,000 toward the purchase of a new home in its “A Home for the Holidays” sweepstakes. Cardholders will also be able to win rooms full of home furnishings through the Daily Instant Win Game at priceless.com. Each time a cardholder uses their MasterCard online or at point-of-sale, they are entered to win.

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