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“What can shared branching do for me, really?” There it is, the million-dollar question, the one we aim to answer everyday. How do I respond? By turning the question around. The real issue credit unions should be focusing on is: What can’t shared branching do for me?

Although shared branching has grown tremendously in popularity over the last several years, some credit unions out there still hesitate to implement the concept in their organizations. Perhaps it is because of lack of awareness of the service. Perhaps it is lack of support. Either way, at CUSC, we think shared branching is key in providing the highest level of member service while demonstrating the credit union difference.

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