Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Regarding your new online voting poll concerning lack of membership growth, I wish you had provided the option “all of the above.” I don’t believe it’s any one thing; it’s a combination of everything. And, another obstacle is the name “credit union.” Unless a consumer already knows what a credit union is, the name implies it’s where you get credit, which for many consumers is different than a loan. Also, the word “union” implies that it’s either run by a union, or you need to be a member of a union in order to join the credit union. I am not sure how to overcome this, but I think it needs to be addressed by the credit union industry. Jeanine Morse EVP/COO Premier Community Credit Union Stockton, Calif.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2022 ALM Global, LLC. All Rights Reserved.