IOWA CITY, Iowa -- With the aim of embracing a more diversemembership, the University of Iowa Community Credit Union is poisedto change its name to Optiva Credit Union.

|

Members will vote on Oct. 4 on whether to accept the new nameand if approved, it will become effective on March 1, 2007. InJuly, the $515 million CU said after a year of member and marketresearch, many still believe that membership is only open to peopleemployed by the University of Iowa. Founded in 1938 as theUniversity of Iowa Credit Union, the CU changed its name to itspresent moniker and expanded its field of membership to 14counties. The CU serves more than 44,000 members.

|

"Optiva was selected because it reflects our progressive nature,our optimism, and our ability to adapt to the changing needs of ourdiverse membership," the CU told members in a letter on its Website. "The name is wholly unique in the financial servicesindustry, just like your credit union."

|

The CU said it has enjoyed a 68-year relationship with theUniversity of Iowa and will continue that tradition.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.