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WORCESTER, Mass. — Who wouldn’t want gasoline that costs 99 cents a gallon?

That was the thinking behind a hugely successful promotion from Digital Federal Credit Union to celebrate the openings of two new branches in Worcester. The plan was to offer 99 cent gas on Sept. 19 from 7:00 a.m. to 1:00 p.m. The $3.3 billion credit union intentionally kept the promotion low-key only e-mailing 2,000 of its members who lived within a two-mile radius of the Exxon gas station, where the inexpensive gas would be offered, said Tim Garner, DCU vice president of marketing and strategic planning.

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