TORONTO — For the second year in a row, an independent survey has found that credit unions rank higher than banks and other financial institutions in several customer service measures.
The 2006 Customer Service Index by Synovate, the market research division of Aegis Group plc, found credit unions ranked highest in the following five categories among all financial institutions: overall quality of customer service, staff service at "my" branch, information handling and communications, financial products and services, and online banking.
"There truly is a 'credit union difference' and our members experience it every day, whether they deal with us online, in person or by phone," said David Phillips, interim president/CEO of Credit Union Central of Canada. "We know that Canadians appreciate the friendly, top quality service they receive from credit unions and this survey confirms what we hear from them."
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The Customer Service Index was developed based on a survey conducted between July 14 and Aug. 25, 2006, using a nationally representative sample of more than 16,000 customers of credit unions, banks and other financial institutions across the country. The survey has been conducted annually since 1987.
Canada's 521 credit unions serve 4.8 million members, have $88 billion in assets and employ more than 22,000 people.
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