WASHINGTON — CUNA's new radio program had a strong showing during its debut Sept. 10.
Twenty-nine stations carried the weekly, one-hour program titled Home and Family Finance, which will feature special guests speaking on a number of timely consumer finance issues. Four more stations are expected to be added to the lineup for the next scheduled show, the trade group said.
CUNA President/CEO Dan Mica led the inaugural show with a comparison of credit unions and banks. Other guests and topics on the Sept. 10 show included University of Wisconsin Professor Karen Goebel on disaster-proofing important documents; Jeanne Hogarth, manager of consumer education at the Federal Reserve Board, on leasing vs. buying vehicles; and Jack Gillis, author and director of public affairs for the Consumer Federation of America with auto buying tips in this period of high gas prices.
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CUNA says the national radio program represents a major brand awareness initiative, but will not be a promotional platform for credit unions.
Hosted by radio veteran Paul Berry, the program is sponsored by CO-OP Financial Services, Accel, Visa and CUNA Strategic Services and airs at 3:00 p.m. EST on Sundays on the Radio America network.
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