MADISON, Wis. — The CUNA Lending Council has released a new white paper, "Indirect Lending: How to Develop the Best Approach" that provides a general overview of indirect lending programs, including providing information on the different approaches that can be taken to launch and maintain a successful indirect lending program and a discussion of some of the emerging challenges in the market. When done correctly, the CUNA Lending Council says "an indirect loan program has the potential to increase a credit union's loan volume, add members, and provide a convenient point-of-sale tool."

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The white paper examines the common characteristics of indirect loan programs and assesses their potential benefits and risks.

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While each credit union's program will be somewhat unique, the council states, the white paper looks into the underlying issues and factors to developing a unique program, such as its goals, the competitive situation, and the geographic area it serves.

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