ST. LOUIS — Building relationships with Generation Y is becominga priority for Electro Savings Credit Union.

The $83 million credit union considers those born between 1977and 1995 to be an important segment of their membership, said StanMoeckli, president/CEO. During their annual member appreciationdays, which are held the Thursday and Friday before the MemorialDay holiday in May, members are treated by the management team tohot dogs, ice cream, chips and soda. Gen Y employees at the creditunion were included in the planning session for this year'sappreciation event. Moeckli said they came up with some very timelyideas including having a shredding machine for those who wanted tosafely dispose of personal documents. In the end, the credit unionfilled eight large bags of shredded paper.

“We're concerned about reaching that market,” Moeckli said. “Ifyou can get [Gen Y'ers] early, the likelihood of having them asmembers for a long time is greater.”